27 May Cheerios Digital Campaign
We recently got the opportunity to work with General Mills and create a series of 4 stop-motion videos that introduce the new flavors of Gluten-Free Cheerios! The concept was to bring each flavor to life with vivid colors and animate the cereal and boxes by hand. We also integrated a lettering technique, in which we spelled out computer generated text by hand with hundreds of Cheerios in order to convey important brand messaging.
The final result were 4 unique videos that are all tied together in an eye-catching campaign! The videos were promoted on Cheerios Youtube channel and Facebook page.